Who was the Idaho potato king that built a business empire?
From farm boy to food tycoon, J. R. Simplot turned Idaho potatoes into a global empire. Discover how his bold ideas transformed farming, French fries, and the future of food.
Long before highways crossed southern Idaho, travelers spotted a strange skyline rising from the sagebrush. Massive towers of granite stood above the valley. They were like the ruins of a giant stone city. Today, City of Rocks Idaho remains one of the most remarkable landscapes in the American West. Pioneers, mountain climbers, and photographers all…